concepts brings adidas streetwear experience to newbury street
concepts brings adidas streetwear experience to newbury streetin Sell and swap here! Mon Sep 11, 2017 9:53 am
by Needham • 39 Posts
“We have a adidas clearance sale footprint in Cambridge, ” Morgan said. “I think what we wanted to do was bring more of the feel from Cambridge over to Newbury Street and make our presence known in the Back Bay area. ”For Concepts, collaborating with Adidas was a natural fit. According to Morgan, the partnership between the two has evolved over the years. The retail company decided to stray away from the hackneyed ‘pop-up shop’ concept that has become mainstream and open a permanent store. Morgan acknowledges that Concepts has become increasingly popular in the last few years due to the rise of streetwear, but insists that the company has always stayed ahead of the curb. “Concepts became a popular name because of our storytelling behind special releases, ” Morgan said. “There is always a story behind each shoe and each collaboration that we do. ”Alexander Wang brought editors, buyers, and the Kardashian-Jenner clan to Bushwick, Brookyn, taking over the hipster-riddled streets to present his SS18 collection. He brought out the big guns, including Kendall Jenner and Bella Hadid, while Kris Jenner and Kim Kardashian West, and a slew of other celebrities looked on from the front row. We also got a peek at more collaborative gear with adidas, although Wang’s line took center stage for the show. After the show, Wang brought back #WANGFEST, and even alluded to the party’s over-the-top nature in the show, featuring models like Jenner wearing headpieces relating to the designer’s infamous afterparties. Indeed, attendees were given Shake Shack burgers prior to the adidas zx uk sale show starting, and once the gate to the afterparty opened, guests were greeted with a moon bounce, an igloo featuring ice sculptures and Red Bull-fueled cocktails, a Dunkin Donuts feast, and plenty more. Wang even ordered a ton of Domino’s pizza at the end of the night to feed hungry guests.
That approach seems to be paying off for the cheap adidas hamburg mens it announced Tuesday that it had raised $17. 5 million in a Series B funding round, bringing its total venture capital raised to $27. 5 million. Allbirds cofounder Tim Brown told Business Insider the company will use the cash to open new physical stores where it can sell its innovative, comfort-focused shoes. Similarly, Adidas' Ultraboost lifestyle running shoe is one of the most popular sneakers in the brand's star-studded lineup. But it's especially popular with one group of people who are on their feet all day: nurses. The Boost tech is made out of tiny capsules of highly elastic polymer that return energy and look a bit like a midsole made out of Styrofoam. "Athleisure plays to the American need for versatility and comfort in a way that neither sportswear nor business casual did, " Deirdre Clemente, a professor of history at UNLV who specializes in apparel, told Business Insider earlier this year. "Look at comfort as a defining factor of this clothing. "Durability is more difficult for customers to gauge at the time of purchase, but comfort can be felt as soon as you lace your shoes and stand up. That feeling is swaying customers' purchasing decisions. It's unlikely Americans will suddenly fall out of love with comfort, but it's important to take into account everything comfort means to a wearer, Allbirds cofounder Tim Brown said. Comfort can also apply to a feeling of ease with what a company stands for, like the sustainable materials Allbirds uses in its shoes. The adidas Athletics 24/7 is built with an added molded sockliner to encourage a faster recovery after your workout. The streamlined design features a flexible mesh upper with an adjustable lacing system, split tongue, and a lightweight adidas superstar womens size 6 midsole.